Pets at Home enters insurance via Compare the Market

Pets at Home has entered the insurance market by launching a new proposition exclusively available on Compare the Market.

Called Pets Insurance, the product will offer three lifetime cover options – core, plus and max – with customers selecting the annual vet fee limit that best suits their pet.

All policies include cover for accidents, illnesses and dental treatment as standard, alongside no per-condition limits and a single vet fee excess per year.

Additional benefits including hydrotherapy, behavioural therapy, prescribed diet support and missing pet cover are also included as standard.

Claims, meanwhile, will be handled directly with veterinary practices through a dedicated online vet portal open to any UK practices.

The proposition has launched exclusively on Compare the Market and will become available via the Pets at Home website and app in September.

Helen Phipps, commercial director at Compare the Market, said: “We’re pleased to be partnering with Pets at Home and introduce these new, simple to understand products to customers through Compare the Market. Pet owners want choice, but they also need products that are simple to understand and easy to compare, so they can feel confident they are selecting the right cover for their pet.

“Protecting a pet is an emotional decision as much as a practical one, because pets are such an important part of the family. By making cover clearer and more accessible, this partnership helps owners take that important step with greater confidence and peace of mind.”

Research results

The launch responds to research, which revealed widespread confusion around pet insurance terminology and cover options.

According to a survey conducted among 1,014 UK pet owners between October and November 2025, fewer than one in five understand terms such as pre-authorisation (19%), co-pay (16%) and no inner limits (13%).

Matt Poll, managing director of Pets Insurance, said: “Pet insurance can often feel confusing and difficult to navigate. We’ve listened to what pet owners want and developed three easy to understand products designed to give greater confidence and peace of mind.

“By removing features that can create confusion, such as per-condition limits and multiple excess charges and simplifying the claims process, we’re helping owners focus on their pets rather than paperwork, backed by Pets at Home, one of the UK’s most trusted providers of pet care services.”