Previsico hires CFO to boost growth and finance strategy

Previsico appointed Craig Deacon as its new chief financial officer, a statement released yesterday (11 January 2024) revealed.

In his new role, Deacon will be responsible for delivering the insurtech’s international growth and financial strategy as well as overseeing future investor relations fundraising initiatives.

He brings several years of experience working with startups and small and medium sized enterprises (SMEs), particularly across hardware, software and service models.

Previsico said this would be “invaluable” in driving its next phase of growth. 

Chief executive Jonathan Jackson said: “Previsico is committed to delivering the world’s leading real-time surface water flood forecast technology to help mitigate the impact of floods.

“To do this, we need the best talent in the business on our team. 

”As we continue to expand, Craig’s vast experience and expertise in financial management will be an enormous asset and we are delighted to welcome him onboard.”

Experience

Deacon joins the firm from Disguise Technologies, where he was most recently vice president of finance.

Before this, he was chief financial officer for Ncam Technologies and non-executive director for Nvizible.

Deacon said he was ”looking forward to bringing my skills and experience” to Previsico.

“Previsico’s proven sustainable technology immediately caught my attention to help solve climate-related challenges, which is an area close to my heart,” he added.

”The business is at an exciting time in its journey with a powerful service offering that’s ripe for market expansion, both in the UK and internationally.

“As a business, Previsico has evolved rapidly, which is a testament to the capabilities of its senior management team.”