Norwich Union (NU) has become the first company to be granted titled sponsorship of the British Insurance Brokers' Association (Biba) conference.

The conference, to be held from April 26 to 28 in Belfast, is called “Harness the Power – People and Technology Pulling Together”, and NU chief executive Patrick Snowball said this topic was particularly significant to his company.

“The major investment we're making in IT to improve our service to brokers means that the theme of this year's event is highly appropriate,” Snowball said.

“Brokers who build upon their traditional people-based strength through effective use of IT will have a powerful combination to take their business forward.”