Insurance companies have a long way to go before their websites are used on a mass scale for selling and managing insurance policies, new research says.
However, online insurance sites are now much easier to use and have become more customer friendly.
The study of 20 of the UK's leading insurance websites was carried out by financial services market research company PR3 MAPA.
It looked at how well each site performed in terms of providing policy information, requesting a quote and buying insurance online.
Direct Line's site was judged to be the best, with Churchill and Eagle Star in second and third place.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
