A new website has been unveiled which is set to supply brokers with extra leads.
Brokers are being encouraged to sign up to iwant.com, which will generate business by eliciting customers' requirements and feeding these to brokers on a price-per-lead basis.
Managing director of iwant.com Colin Taylor said: "iwant.com gives the insurance industry information from those who really want to buy. Subscribers will receive only details of those who meet their precise target markets.
"Our market research shows that a high proportion of people abandon quotation requests simply because the technology fails or they become impatient with the process."
