Pinnacle Insurance has launched a "cash-back" plan aimed specifically at the seniors market.
According to Pinnacle, the Senior Health CashBack Plan makes a significant contribution towards routine dental and optical costs and specialist consultancy fees.
The director of Pinnacle's new products, Tom Claytor, said: "It provides bespoke benefits such as cash for surgical appliances, hearing aids and funeral expenses – all for low cost premiums that do not subsidise other age groupings and their related ailments."
