Pinnacle Insurance has launched a "cash-back" plan aimed specifically at the seniors market.
According to Pinnacle, the Senior Health CashBack Plan makes a significant contribution towards routine dental and optical costs and specialist consultancy fees.
The director of Pinnacle's new products, Tom Claytor, said: "It provides bespoke benefits such as cash for surgical appliances, hearing aids and funeral expenses – all for low cost premiums that do not subsidise other age groupings and their related ailments."
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.





































