Primary Direct has increased its personal lines portfolio by entering into the motor market, selling motor and motorcycle-related insurance policies via its motor quoteline number.
Primary Direct searches for the best insurance deal from a range of policies, which include occupational discounts for certain professions, protected no claims bonuses and cover for former company car drivers.
Primary Direct's Tim Berry said: "We are entering the motor insurance market with the same vigour that has been evident in the other sectors in which we operate. We believe that our wide range of options will allow us to provide a product that suits the needs of the majority of drivers."
