Royal & SunAlliance (R&SA) has joined Tony Blair in launching ‘We're in this Together' (WITT) – a new campaign aimed at encouraging individual action on climate change.
At the launch, the chief executives of eight leading UK companies, including R&SA, announced initiatives to help customers take action to reduce their personal impact on climate change1.
At the event MORE TH>N, the direct arm of R&SA, announced two new green insurance products:
1) A telematics car insurance policy which uses GPS technology to help people drive in a greener way and save money on fuel.
2) An eco car discount of up to 15 per cent and free carbon offsetting for first 3,000 miles.
The company also announced that they will shortly be offering a financial incentive to home insurance customers who have taken measures to reduce their energy usage.
Bridget McIntyre, UK chief executive of Royal & SunAlliance, said: “We're absolutely committed to the We're in this Together campaign. By offering consumers positive environmental choices, large companies can make a tangible difference in the fight against climate change. I believe it's the right thing to do. Our customers want us to take action, and our people want to work for a company that's taking its environmental responsibilities seriously.”
