Specialist motor insurer bought by Premium Choice

Roadsure has been sold to Premium Choice in a restructure by parent company, Optimas.

The changes will see a centralisation of resources to prevent fragmentation of the business and fulfil the Group’s intention to expand in the specialist and non-standard personal lines market.

Roadsure, a specialist motor insurer, will join Premium Choice in moving to Birmingham and will continue to trade as normal. Customers will not be affected by these changes, the company said.

Director, Neil Beckingham, said the news was good for the group as a whole. He said: “Centralising the business enables us to work more closely with Premium Choice and build a stronger insurance offering whilst increasing profits”.