Primary Insurance is carrying the "stay safe in the sun" slogan on its product literature this summer. The tag is meant to boost awareness of the risks of skin cancer.

The Imperial Cancer Research Fund finds that 20% of British holidaymakers do not protect their skin in the sun. Almost 50% of sun seekers do not wear the recommended sunscreen, sun protection factor (SPF) 15 or higher, to help prevent cancer and premature ageing.


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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