Sheilas' Wheels launches household product

Sheilas' Wheels brand will move beyond car insurance and enter the household insurance market on 3 February.

The product includes unique features for a standard home cover product that have been designed to appeal strongly to women, although men can also buy it. These features focus on improving key elements of traditional home cover that are important to women but not always considered by men.

The benefits of Sheilas' Wheels home insurance include: Free online access to the CreditExpert identity fraud detection and assistance service provided by Experian worth £80 per year; alternative accommodation in the event of lost utilities to the home; new-for-old cover on clothes so that depreciation and wear and tear reductions are not applied to claims for clothing stolen or destroyed in the home; a Defaqto Five Star rated product; an online discount of 15% for both buildings and contents cover.

The policy also includes the Family Legal Protection option which includes assistance in finding emergency registered childminders while the insured person is attending jury service, and legal representation for a customer's child if he/she does not gain entry to the school of their choice.

Jacky Brown, spokeswoman for Sheilas' Wheels home insurance, said: "Traditional home cover has moved little with the times and until now has been unisex in its blandness. Sheilas' Wheels home insurance is a very serious female-focused product in the wrappings of a sassy brand.

"We've made sure that we know what women want when it comes to home insurance and understand the concerns and priorities of today's modern woman - whether they're single, a wife, a partner or a mother. This is a great value, quality product that we expect will rewrite the rules on what women and their families should expect from their home insurance policies."