Groups of skiers will get a free annual multi-trip travel policy from Preferential Direct to celebrate the launch of its group booking discount.
Groups of ten or more must buy their policies in one purchase and ensure they all have the same level of cover to qualify for the free policy.
Preferential's policies start from £45 per person for European cover and £65 per person for worldwide cover. They include up to 17 days of winter sports cover, up to £300 for avalanche cover, up to £150 piste closure cover and up to £250 for lost, stolen or damaged equipment.