Brokers have been urged to “embrace” the web and to replicate their capabilities in the online marketplace for direct customers.
Mark Whitehead, commerce manager with insurer ACE, told delegates at the Insurance Times' SME conference, that working online provided the “biggest opportunity” for brokers.
He insisted that the traditional market would not disappear, as “people will always want advice and choice” and will always be prepared to pay for the provision, but that brokers may have to decide between an online and an offline world.
Whitehead warned that brokers should not enter the online arena “half-heartedly”.
He added: “The organisations which prosper will be those with strong brands and clear, simple strategies, who execute them well."
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
