Standard Life Healthcare (SLH) is returning to television after two years with an advertising campaign on terrestrial and satellite channels. The campaign, produced with media agency Tri-Direct, is to promote its Primecare and Choices products.
Standard Life Healthcare is returning to television after two years with an advertising campaign on terrestrial and satellite channels. The campaign, produced with media agency Tri-Direct, is to promote its Primecare and Choices products.
Head of Sales and Marketing Iain McMillan said: "We believe that a return to TV is a great way forward for Standard Life Healthcare. Using DRTV through a targeted campaign will ensure the best results."
