Motor manufacturer Suzuki GB has entered the travel insurance market. It will now offer annual multi-trip policies to its customers.
Suzuki says this is part of its strategy of reinforcing brand values by broadening its range of services.
A Suzuki spokesman commented: "The product is priced very competitively within the travel insurance marketplace, ideally placed to challenge the public's perception of what to expect from a car manufacturer."
The new service will be managed by Mondial Assistance.