A new price optimisation software package is about to be made widely available in the UK...

A price optimisation software package is about to be made widely available in the UK...

Total Systems plc will market Contemi's PriceBuilder product.

PriceBuilder allows insurers to adjust and recalibrate and their pricing, taking into account competitors' prices. PriceBuilder has proven effective in Scandinavia and Total Systems has secured a deal to market it in the UK.

Colin Fox, sales director at Total, said: "It is rare for a product like PriceBuilder, which can demonstrate such tangible benefits, to present itself to the market and we are delighted to be exclusively marketing it to the UK insurance industry. With a 100% success rate in delivering increased profitability for its customers, PriceBuilder offers a real opportunity for companies to steal a march on their competitors. The market can only gain from exploiting price optimisation and our research suggests that PriceBuilder is the most advanced product on the market in this respect".

Gaute Herdlevaer, managing director of Contemi, commented: "We are delighted to be working with Total, who have such a strong relationship with the UK insurance market. This agreement enables Total to concentrate on the marketing of PriceBuilder.Net, while allowing Contemi to focus more on R&D development and customer delivery – ensuring that PriceBuilder and the rest of the Contemi product range continue to be the most innovative in the business.

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