Information service to handle UK prospect and direct marketing campaigns
Zurich, the home and car insurance company, is pleased to announce that global information services company Experian, has been appointed to manage the fulfilment service for its UK prospect and customer marketing campaigns.
Providing a single point of access to its marketing capabilities, Experian Fusion will allow Zurich to centrally manage all its campaign work.
Mark Searles, Zurich UK’s Chief Marketing Officer said: “We’re delighted to have a world-class company like Experian to help us further enhance our targeted marketing communications. Their technology and data insight will also allow us to engage with prospects and customers on a one-to-one level and will mean that we can actively respond to the changing market place.”
Martin Webley, Managing Director of Experian’s Integrated Marketing division, said: “Zurich is one of the biggest names in the financial services world and it’s great to be working so closely with them on this exciting brief. Zurich wants smart, integrated solutions and that’s precisely what Fusion has been designed to deliver.”
