Citi analysts put Aviva's net profit at up to £200m less than RSA's estimate

RSA’s £5bn bid for Aviva’s general insurance business may not be as low as some have assumed, according to investment bank Citi.

RSA estimated that the target businesses within Aviva – which exclude RAC – had net income of around £510m in 2009. As such, it said its offer represented 9.8 times earnings. The £510m is based on an operating profit of £713m, derived from Aviva’s results and an assumed tax rate of 28%. But Citi’s analysis puts the net profit figure at £300m-£400m, in part because the £713m includes some of RAC’s operating profit. This would result in a much higher price-to-earnings multiple.

Citi analyst James Quin said: “This means that the optimistic bull case for Aviva of the £5bn being an under-priced opening gambit looks to us to be wide of the mark.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.