RBS Insurance and Sainsbury’s Finance have launched a new car insurance product.

RBS Insurance will underwrite the product and provide sales, service and claims management to Sainsbury’s Finance customers.

The deal with stretch for an initial five years.

Sainsbury's is offering a standard policy and a premier product, and Nectar card holders will get a 15% discount on their premiums as well as double Nectar points on their shopping for two years.

Damian Arnold, director of corporate partnerships, RBS Insurance said: “As the largest direct personal lines motor insurer in the UK, we have the capabilities needed to drive growth and Sainsbury’s Finance’s decision to partner with us is a testament to that strength.

"We are delighted to team up with them to provide such a significant product within the general insurance market.”

Ben Tyte, head of motor insurance, Sainsbury’s Finance said: “We chose RBS Insurance as our new provider of motor insurance due to their in-depth market knowledge and sheer breadth and scale of expertise.

"They demonstrated a real understanding of our customers which enabled us to develop a bespoke car insurance offer specifically designed for the Sainsbury's shopper."