Analysis

Behind the memes: Using social media to advocate education and industry transparency

By David Benyon 2025-09-12T07:00:00

Social Media

The industry insider behind ‘The Hard Market’ – the internet’s ‘official unofficial source for insurance industry truths, memes, and mayhem’ – tells Insurance Times about going beyond the laughs to enact real change for the profession

Young insurance professionals will likely have a favourite meme or two from the cult social media persona ‘The Hard Market’.

Its creator, speaking to Insurance Times anonymously, points out that while The Hard Market’s Instagram following of 65,000 is small compared to lifestyle influencers, engagement is relatively high because the content is tailored to the sector.

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