Analysis

Shopping and switching rates continue to fall among home insurance customers

By 2026-05-21T07:00:00

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New data from Consumer Intelligence reveals that home insurance policyholders’ shopping and switching behaviour has fallen to record low levels over the past two years, though some evidence indicates that trend may be changing

Home insurance policyholders have been growing increasingly loyal to their providers in recent years, with the number of consumers shopping for new policies falling by 8% since the beginning of 2024, and the number of people switching policies down by a dramatic 7%.

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