Sponsored content: Will Macdonald, account handler at Clegg Gifford, discusses what works and doesn’t when attracting talent to broking

1. Why did you decide to undertake an apprenticeship in the insurance sector?

Honestly, I decided on an insurance apprenticeship because I wanted to get stuck into the real working world and start earning.

I also liked the idea of a structured career path where I could gain proper qualifications all while learning on the job.

Will MacDonald Clegg Gifford

Will Macdonald

2. What are the key learnings and take aways you hope to achieve from your apprenticeship – and do you think you are on track to achieve your goals?

I’ve realised the insurance industry is actually huge and really varied, kind of like a rugby team – there is something for everyone!

  • If you’re analytical, you can do underwriting or risk assessment.
  • If you’re a people person, you can get into broking, claims or client advice.
  • If you’re into tech, there are massive AI and data roles now.

I wanted a career with stability, but also one that provides challenges and room to grow.

It’s not just about paperwork – it’s a people-focused industry that touches everything from sports cars to complex cyber risks, which suits my personality.

Plus, I’m finding the mentoring and hands-on experience way better than just reading from a book. Having said that, I am about to start my CII qualifications, which will help me reach the next step in my career path.

3. Based on what you have learned about UK general insurance so far, how would you like to develop your career in the sector? How would you describe the industry’s scope of career opportunities?

Based on what I’ve learned, I’d love to dive into the Lloyd’s of London market, working on specialised risks rather than just traditional personal lines. The UK general insurance market provides diverse opportunities both careers wise and in different sectors, moving beyond traditional roles into tech-driven analytics, ESG underwriting and bespoke specialty lines – all of which really interests me.

4. In your view, what can UKGI do to attract more diverse, young talent to work in the industry?

Collaborate with career-focused young influencers on TikTok and Instagram to create short, behind the scenes content that makes UKGI accessible rather than using polished, corporate branding.

Also, showcase actual young apprentices from diverse backgrounds discussing their real experiences, career progression and day to day work.

There’s a great initiative called ‘Movement to Work’ which could be used to create internships that target diverse talent pools. State salary ranges, my friends and I like transparency on pay and flexibility – talk about future earnings.