Identifying and meeting the needs of today's 24-hour society is the theme of a one-day seminar organised by the General Insurance Market Research Association (GIMRA). Titled General Insurance – The Next Dimension, the event explores ways to target today's insurance customers.

Tessa Perry, senior manager of strategy and research at Lloyds TSB and GIMRA chair, said: “Insurers that fail to understand the new forces in their market place are likely to be sidelined, so we are addressing ways to provide the answers to future marketing strategies by asking the right questions.”

The seminar is due to take place on June 14. GIMRA can be contacted on 020 7490 4911.