Hiscox plans raft of new product launches for 2025’s H2

Insurer Hiscox has confirmed that it plans to launch a number of new products in 2025’s second half, including a prevention focused cyber proposition for its small retail customers.

Speaking exclusively to Insurance Times following the publication of its half-year financial results on 6 August 2025, the insurer’s group chief underwriting officer, Joanne Musselle, explained that the business will be launching a “services-based product” for its “micro cyber customers” by year-end that is centred around “mitigation and prevention”.

Musselle said: “We’re wanting to make our cyber small customers far more resilient when it comes to a cyber attack.”

In addition, Hiscox plans to build out its existing product sets across a couple of the commercial sectors that the insurer specialises in insuring – the business’ distribution strategy is centred on servicing 12 clearly defined industry sectors.

These are sports and leisure, marketing, media and creative, training and tutors, technology, events and event organisers, consultancy and professional services, charity, not for profit and public sector, specialist and independent retail, health, beauty and wellbeing, trades, construction and engineering and property owners and management.

The areas ringfenced for expansion this year include health, beauty and wellbeing, as well as charity, not for profit and public sector.

Musselle explained that within Hiscox’s health, beauty and wellbeing portfolio, the insurer is “looking to build out a couple of additional segments around vets and dentists”.

She continued: “We already have deep expertise in that health and wellbeing sector, so moving into some of these adjacencies allows us to capitalise on our fantastic underwriting expertise, expert distribution, as well as the other parts of our offering – things like claims management, risk management.”

In terms of changes to Hiscox’s charity, not for profit and public sector products, Musselle said this had been “refreshed in the UK” to include “some adjacent industries in there that we’ll look to cover”.

Musselle added: “We’ve got a constant stream of ideas.

“[In 2024 and 2025], we’ve been really focused on looking at our products and propositions and how can we refresh them, bring out new products and propositions to the market, going deeper into our chosen sectors, broadening out into different segments and being innovative in terms of products and services.”

‘Strong’ scheme pipeline

Within Hiscox’s half-year trading update, the company confirmed that it had launched six new broker schemes in the UK so far in 2025, across both its commercial and art and private client divisions.

Musselle told Insurance Times that this is a clear signal of the insurer’s intentions around broker scheme development as its “schemes pipeline is something that we’ve been building over many years”.

She noted that Hiscox UK chief executive Jon Dye and chief distribution officer Gareth Hemming were both “constantly looking for new opportunities to partner with our distribution” wherever there is “an aggregation of customers” – for example, “a scheme for a trade body” or “a scheme for like-minded professionals”.

She continued: “It is really pleased to see that six [schemes have] been launched in the first half [of 2025]. That pipeline is continuing and we’ll hopefully look to launch more in [the] second half [of the year] because that pipeline is strong.

“The nature of our business is we’re not a mass market business and we do provide solutions to some of the more interesting schemes. So, [any new schemes] could be across a number of our businesses, from our personal lines business to our commercial business.”