Analysis

Is influencer insurance the next must-follow for protecting content creators?

By 2025-08-22T10:26:00

social media influencer

‘Most influencers and content creators are really underinsured – if they’re insured at all,’ says commercial account executive

An additional meaning for the word “influencer” was inserted into the Oxford English Dictionary in 2007, referring to ”a person who has become well known through use of the internet and social media, and uses celebrity to endorse, promote, or generate interest in specific products, brands, etc, often for payment”.

This definition reflected the uptick in individuals turning their hands to online content creation. Increasingly a popular and profitable endeavour, the art of influencing has the potential to turn an average person into a business boosting opportunity – and consumer brands want a slice of influencers’ wide-reaching following.

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