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Nearly half of vulnerable customers struggle with insurance applications – GlobalData

By 2025-12-24T11:00:00

disability

’The high proportion of vulnerable customers who found the application process difficult or intrusive signals that insurance firms may not be offering adequate support,’ says lead insurance analyst

Close to half of vulnerable customers find the insurance application process challenging, with 10.9% of consumers with a disability or long-term health condition having previously been denied insurance.

This is according to GlobalData’s 2025 UK Insurance Consumer Survey which revealed that the time to complete the application (21.4%) was the most common complaint, but 18.7% of respondents also felt particularly uneasy about the amount of medical information they must disclose.

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