Analysis

Briefing: The fast and slow market of driving innovation

By 2025-12-11T09:00:00

James York, Cropped

Innovation cycles within organisations are currently interconnected with hard and soft market conditions – but companies should take inspiration from their own body cells to treat innovation as a natural function rather than a stimulant

Many UK general insurance (UKGI) market participants love the challenge of being creative in insurance – mainly because there is so much potential for the sector to lead the economy.

This motivation is often distilled into one ‘i’ word that is difficult for c-suite to define and even harder for them to turn into quantifiable metrics that they can stand behind – innovation.

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