Briefing: The Leadenhall Project – Do not let anyone say ‘AI told you so’

James York, Cropped

The artificial intelligence trouble-bubble will pop, but are UKGI firms prepared for the fallout and how it could impact their businesses?

Although 2026 may have started with political risk as the primary flashing blob on the UK’s risk register, 2025 concluded with former Google chief executive Eric Schmidt issuing a viral warning to “pull the plug” of artificial intelligence (AI) if it begins to improve outside of human control.

AI is certainly UK general insurance’s (UKGI) trouble-bubble – but what remains when this unsustainable growth bubble bursts will be even more impactful than the internet.

So, how can market firms shape their strategies for this economic nuclear weapon?

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