Analysis

Is a ‘fail fast’ approach to innovation effective or overhyped?

By 2025-10-23T07:00:00

fail fast 1

With the industry increasingly embracing a ’fail fast’ mindset, is short-cycle testing in live environments the key to innovation? Or does this approach have dangerous consequences for consumer trust?

With the appetite for innovation in artificial intelligence (AI) on the rise, firms have been eyeing up opportunities to modernise their processes whether that is by partnering with insurtechs or building AI-dedicated internal teams.

The Charles Taylor report From Legacy to Leadership: The Digital Journey of UK Insurer in September 2025, revealed that 94% of insurance companies are championing digital modernisation as a strategic priority for their organisation.

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