Analysis

Alastair Swift: Willis cementing ‘deep specialty expertise’ as a ‘true differentiator’

By 2025-07-09T07:00:00

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’Others may be really interested in breadth, but we’re really interested in expertise and being leaders in our chosen fields,’ says broker’s head of specialties

As one of the world’s top five largest brokers – with a market cap of over £14.5bn – WTW is a true giant of the sector. 

So, when it announced that it would begin reusing Willis as the trading name for its broking businesses back in January 2025, there was a significant positive reaction from the market. 

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