Analysis

Laura Sweetman and Danielle Medhurst: PremFina’s ‘blueprint for success’ to fill personal lines gap

By 2025-08-14T14:20:00

Laura Sweetman

Alongside new customer acquisition, boosting technology investment is key ’to accelerate and build’ out the premium finance business, says chief strategy officer

When finance firm Close Brothers announced in July 2025 that it will focus the growth of its premium finance business towards commercial lines, rival premium finance provider PremFina immediately identified this as an attractive opportunity to scoop up more customers in the personal lines market and support the business to reach its target compound annual growth rate of 85% between 2024 and 2027.

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