Analysis

A race to the bottom – the unintended consequence of GIPP?

By 2025-12-17T08:00:00

Screenshot 2025-12-16 121955

Four years after the introduction of GIPP, and with slowing premium growth finally allowing its impact to be assessed, Insurance Times investigates whether the rules spawned a worrying unintended consequence – and whether an Irish model might provide the remedy

After the initial fanfare surrounding the introduction of insurance’s general pricing practice regulations (GIPP), the dust settled and, with motor premiums being driven consistently higher by claims inflation, repair costs and other macroeconomic forces, many consumers were left entirely unaware of their existence at all.

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