Analysis

Motor insurance switching reaches historic low – are GIPP rules finally making an impact?

By 2025-09-02T07:00:00

Screenshot 2025-08-29 143856

Over three years on from the introduction of the FCA’s GIPP rules, their impact may seem underwhelming, but is the scrapping of the “loyalty penalty” finally starting to have an effect on consumer behaviour?

The number of motor insurance customers switching insurer when their policy comes up for renewal has reached an all-time – down to just one in three customers.

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