Analysis

What tempts motor customers to switch in a world without the ‘loyalty penalty’?

By 2025-09-16T07:00:00

Screenshot 2025-09-04 125253

GIPP regulations are driving down the number of people switching provider when their motor insurance comes up for renewal, so what factors other than price can insurers use to differentiate their service?

In June 2025, the number of people switching their motor insurance provider at policy renewal hit a record low, with just one in three consumers doing so – well below the peak of nearly 50% in late 2024.

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