Analysis

Briefing: Why M&A can no longer be the default growth strategy

By 2025-08-21T08:00:00

Growth strategy

The data indicates that acquisition activity is – at last – decelerating in UKGI. However, this is no bad thing, indicating that growth strategies are increasingly considering sustainability rather than just scale

For much of the last decade, M&A has been the primary driver of growth for many in the UK broking market. Consolidators, private equity and international players – especially from the US – have built scale at speed, betting that size alone would deliver value.

But, with the number of M&A deals falling to their lowest levels since the start of 2021 – according to Insurance DataLab’s exclusive analysis of H1 2025 M&A activity in UK general insurance – that strategy looks like it is starting to run out of steam.

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