How tapping behavioural science technology can help support vulnerable customers

Behavioural science brain technology

Behavioural science technology could reduce uncertainty in the claims process as well as help unpick how to better communicate with vulnerable customers

Many in the insurance industry turned to technology to engage with customers remotely for claims processing during the Covid-19 pandemic - when social distancing reigned - but as the number of vulnerable customers rose as a result of the virus and its impact on the economy, this further complicated how the sector sought to communicate.

Read more…

(If you’re already a subscriber, please sign in here.)

Get access with a 14-day free trial

This article is usually available exclusively to subscribers.

Subscribe for full access - Take out a print and online or online only subscription

For a limited period, you can enjoy all the benefits of an online subscription free for 14 days. Sign up now to read this article in full and to enjoy unlimited access to premium online content, a digital edition of the latest issue, plus an online archive of back issues.

Also, as a registered user, you will be able to -

  • Access unlimited breaking industry news as it happens
  • Sign up to a choice of daily and weekly newsletters

Register to view free premium content