Ageas UK joins motor broker panel to support the next generation of drivers

Ageas UK has joined the MyFirst panel – reinforcing its commitment to the UK broker market. 

The partnership enabled the insurer to join MyFirst in its mission to help the next generation of drivers with tailored insurance solutions as a motor broker that offers young driver, new driver, learner driver and student driver insurance.

Its young driver proposition monitors driving behaviours, offering immediate feedback and rewards to promote safer driving habits.

Adam Beckett, managing director Broker and Partnerships at Ageas UK, said: “MyFirst’s innovative proposition connects young drivers with dedicated experts, guiding them through their insurance choices and helping them start their driving journey with confidence.

 “Supporting younger drivers and making insurance more accessible is a real win for us and for MyFirst’s customers. It’s also another example of our commitment to helping brokers bring fresh propositions to market and I’m excited to see this partnership grow.”

‘Greater choice’ for customers

James Noble founded Myfirst in 2016 with a focus on helping young drivers find suitable insurance.

By directly connecting customers with one of their experts, the panel endeavour to make sure every policy is tailored to meet the needs of young drivers and that they understand exactly what they have bought.

Noble, chief executive at MyFirst, said: “I am delighted to welcome Ageas to the MyFirst panel.

”Ageas brings exceptional technical underwriting expertise and a proven track record in building strong partnerships, leading to greater choice for our customers. We’re excited about building a successful, long-term relationship together.”