’Together we’re delivering simple, high-quality cover to give Asda customers affordable and reliable protection for the devices they rely on every day,’ says managing director
Taurus Insurance Services has partnered with Asda Money to launch the supermarket’s first mobile and gadget insurance proposition.
Three tiers of cover offer protection against issues including accidental damage, theft, loss and mechanical breakdown.
There is no limit on the number of claims in any one year, all replacements are backed by a 12-month warranty and 24/7 online claims are available.
‘Further progress’
James Cottrell, managing director at Taurus Insurance Services, said: “We’re delighted to partner with Asda to bring this proposition to market, as this collaboration combines our expertise with Asda’s trusted brand and customer reach.
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”Together we’re delivering simple, high-quality cover to give Asda customers affordable and reliable protection for the devices they rely on every day.”
Jenny Maden, head of insurance at Asda Money, added: “I am really pleased to share the launch of our new mobile and gadget insurance proposition, in partnership with Taurus Insurance Services.
”This new offering perfectly complements Asda’s sizeable and growing mobile phone business ‘Asda Mobile’ and marks further progress in expanding our existing suite of financial services products to support hardworking families.”

His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile









































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