’Her deep expertise and proven track record in delivering strong pricing strategies and data-driven insights will be instrumental to Aviva’s commercial underwriting office,’ says CUO

Aviva has appointed Alex McMurrough as the new director of pricing, insights and exposure management within its commercial lines underwriting office (CUO).

McMurrough joins the insurer from QBE, where she was most recently group head of pricing and analytics. Before this, she held senior roles at Axa XL.

”This strategic addition to the CUO senior leadership team reflects Aviva’s commitment to investing in top talent to drive performance, accelerate growth and enhance its market-leading underwriting capabilities,” Aviva said.

Karen Dayal, chief underwriting officer for commercial lines at Aviva, added: ”McMurrough’s deep expertise and proven track record in delivering strong pricing strategies and data-driven insights will be instrumental to Aviva’s commercial underwriting office as we continue to strengthen our capabilities and deliver for our clients.

“With her arrival, the CUO senior leadership team is now in place and fully focused on delivering our priorities: helping Aviva’s commercial lines business accelerate by writing more, writing faster, writing safer and writing smarter.”

 

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.