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Aviva hopes to create ‘standout specialty market’ in 2025 using Probitas purchase

By 2025-03-05T07:00:00

Lloyd's

Last year’s M&A transaction has enabled the united company to write ‘accounts that neither Aviva nor Probitas on their own would have written prior to [the] deal’, says UKGI chief executive

Insurer Aviva wants to establish a “standout specialty market” in 2025, centred around its purchase of insurance platform and Lloyd’s syndicate Probitas, according to Jason Storah, the insurer’s chief executive of UK general insurance (UKGI).

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