Axa UK and Ireland appoints new chief financial officer

Axa UK and Ireland has appointed Henri de la Serve as its new chief financial officer.

Serve will join on 1 September 2025 from Axa Spain, where he holds the same role.

In his new position, he will be a member of the UK and Ireland management committee and report to the UK and Ireland chief executive, Tara Foley.

Foley said: “It’s a real privilege to have someone of his calibre and experience joining.

“He brings a wealth of financial experience and has made a significant contribution to Axa Spain.

“Not only by protecting income and strengthening the balance sheet in a complex trading and regulatory environment, but by generating strategic business opportunities to drive profitability.”

Serve added: “I’m delighted to be joining Axa UK and Ireland.

“There’s significant potential across the business and I look forward to bringing my experience from across the Axa Group to build on the great progress already being made to turn the UK and Ireland strategy into action.”

Predecessor

Serve takes up the role due to Roland Moquet, who has held the role for five years, being appointed chief financial officer at Axa Belgium.

Foley said: “I’d like to thank Moquet for doing a fantastic job since joining us from Axa Italy during the Covid-19 pandemic.

“He has played a pivotal role in our resilience and stability and we’re extremely grateful for his leadership during one of the most challenging chapters of our history.”