Broker Broadway renews sleeve sponsorship agreement with football club

Fleetwood Town Football Club has renewed its sleeve sponsorship agreement with Broadway Insurance Partners for the 2026/27 season.

The extension will see the insurance broker continue as the club’s official sleeve sponsor, with its branding appearing on the sleeves of Fleetwood Town’s home, away and third kits throughout the upcoming campaign.

Broadway Insurance Partners specialises in providing insurance and risk management propositions to businesses and high net worth individuals across the UK.

The renewed agreement follows the first year of the partnership and reflects the success of the relationship established during the 2025/26 season.

’Shared commitment’

Fleetwood Town currently compete in League Two and sit sixth in the standings.

It said the extension demonstrates the shared commitment of both organisations to building a long-term commercial partnership.

Sam Heaney, commercial manager at Fleetwood Town, added: “We’re delighted to welcome Broadway Insurance Partners back for a second season as our official sleeve sponsor. They have been a fantastic partner throughout our first year together and it’s a real testament to the relationship we’ve built that we’re able to continue working together.

“Broadway are a fantastic business with a strong reputation for delivering an exceptional service to their clients and we’re looking forward to developing the partnership even further throughout the 2026/27 season.”