The new appointee has over 30 years of experience in leadership roles across insurance and financial services

Motorcycle insurance specialist MCE Insurance has today (21 October 2022) appointed Alan Atkins as its new chief executive, with effect from October 2022.

Atkins has been promoted from the position of non-executive director, which he began at MCE in May this year.

The incoming chief executive succeeds current incumbent Julian Edwards, who will become executive chair and take on strategic oversight of the company.

Atkins has over 30 years’ experience of leading businesses with the insurance and financial services sector, including roles with Bank of America, Premium Credit, Castle Trust and NIG.

Impressive track record

Edwards said: “On behalf of MCE Insurance I am delighted to welcome Alan – who I have known personally for 28 years – to the senior management team.

“Alan has an impressive leadership track record and a reputation for innovation and driving growth.

“We look forward to working with Alan as the group focuses on further market opportunities and delivering excellent products and services to customers.”

Atkins added: “MCE Insurance is a great company and one that I have dealings with since joining the industry 30 years ago.

“It is an impressive leader in motorcycle insurance with fantastic people and I am absolutely honoured to be given the opportunity to help shape its future.

“The key objective will be to continue being the leader in our industry and the first choice for our customers – my focus will be on achieving that for the benefit of all our stakeholders and staff.”

Atkins explained that he would be working closely with Edwards and the leadership team to identify strategic opportunities, adding that his time on the firm’s board had given him a solid understanding of the businesses’ strengths.