’The rebrand gives us the chance to build on that momentum, evolve and reinvest in our customers,’ says head
Acorn Group-owned Flag has launched a new brand identity and redesigned its website.
The broker, which specialises in taxi insurance, said the rebrand follows its strongest year for policy count growth in 2025 and has been designed to support its next phase of growth.
According to Flag, the website now offers clearer navigation, more accessible product information and an improved customer experience.
It added that the new logo incorporates a modern interpretation of a traditional taxi roof light, “creating an instantly recognisable connection with the market it serves”.
Building on momentum
Ash Coakley, head of taxi at Acorn Group, said: “Taxi is part of our heritage, but it’s also a big part of our future.
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”Following our strongest year for policy count growth in 2025, the Flag rebrand gives us the chance to build on that momentum, evolve and reinvest in our customers – making sure their journey with Flag is clearer, smoother and built around how they actually buy insurance today.”
His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
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