’The new team and platform are well positioned to take the company to the next stage,’ says chief executive

VisionTrack has appointed Ben Pickard as its new chief executive, a statement released today (9 November 2023) said.

Pickard will succeed founder and former chief executive, Simon Marsh, who has now left the business by mutual consent after nine years at the helm.

VisionTrack, which is owned by Markerstudy, said the move came following a restructure to “facilitate the increased demand of its digital platform”.

“We are really excited to endorse our commitment to developing this multi-award winning, cutting-edge organisation,” Kevin Spencer, Markerstudy’s chief executive, said.

”The new team and platform are well-positioned to take the company to the next stage.

”I would like to congratulate Ben and thank Simon for his commitment to the growth of the business and passion for road safety.”


Marsh founded insurtech VisionTrack in 2014, with his goal being to save lives via video telematics.

Successor Pickard joined the firm in 2020 as its chief financial officer from Veritek Global, where he held several roles over 11 years.

This included group commercial director and chief financial and operating officer.

“I relish the challenge of taking over from Simon and carrying on the good work,” Pickard said.

”Embracing the latest advances in machine learning and computer vision and knowing we are making a difference to the safety of all road users is what gets me out of bed in the morning.

”Technology is at the heart of the VisionTrack platform and success and I am committed to ensuring we remain a market leader in this sector, transforming commercial fleet safety with our sophisticated industry-leading IoT platform, Autonomise.ai and artificial intelligence (AI) video telematics solutions”.