Harrogate insurer eyes 17% GWP boost this year

Farm

Rural Insurance has signed distribution deals with Broker Network, Coversure and Welsh broker Farmers Union of Wales (FUW).

Broker Network will distribute agricultural motor, equine and farm risks until the end of December 2014.  

Coversure will sell Rural products such as business motor, farm motor, farm combined and multi-section policies.

Farmers Union of Wales has been distributing motor risks for Rural since October 2011, but the broker will now sell Rural’s farm risks too.

Rural managing director Simon Stevens said: “Rural has increased its reach from 80 regularly trading brokers this time last year to nearly 140 in January this year, and we aim to grow our footprint to 200 brokers by this time next year.

“Following a complete overhaul of our sales team and service operation, we have almost doubled the amount of new business we have written over the last 12 months and we are on target to grow our GWP by 17% in this financial year.”

Coversure personal lines manager Colin Dawson said: “We are very pleased with the ‘can do’ attitude within Rural and I’m more than happy to expand our relationship. I see this as an excellent opportunity for Coversure as we have many offices in suitable locations.”

 

 

 

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
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