Insurer has paid for three adverts, each focusing on a different aspect of its motor policies

car

LV= has launched a multimillion-pound TV advertising campaign to promote its motor insurance policies.

The insurer has paid for three commercials, each plugging a different benefit – low cost, multicar savings and 75% no-claims discount.

The campaign features a street carnival and LV’s green heart symbol.

It will run during prime time on all major terrestrial and satellite TV channels.

LV= general insurance marketing director Guy Hedger said: “We have refreshed our branding in this campaign, but have kept elements such as the LV= green heart and the music, to allow us to build on our successful brand awareness.”