Our editor-in-chief is in a reflective frame of mind, pondering the potential of social media and why Aviva is the subject of more takeover rumours

Wednesday

Lunch with RSA’s operations director David Pitt rounds off with a very thought-provoking discussion of social media. From target advertising to personalised risk management advice delivered right to your phone, the possibilities for insurers are endless. It will all come down to data – how much will people be willing to share?

Thursday

The office is electrified by the news that Willis has been slapped with a £6.9m fine for anti-bribery failings.

When Aon had its fine two years ago, then chief executive Peter Harmer said there’d be more to follow. It’s taken a long time, but he’s finally been proved right. I bet there’s more than a little Schadenfreude doing the rounds at Aon today.

Friday

Rumour of the day: Zurich is to bid for Aviva. I’m surprised that Aviva always seems to be seen as a takeover target, rather than as an aggressor, as it’s looking in good shape. Still, either way, there’s bound to be some M&A action soon. Then I’m off to leafy Cobham for a visit to AXA personal lines. They’re leading the charge on referral fees – somehow, I doubt anyone will follow suit and self-impose a ban. Certainly not Admiral, anyway.

Monday

I bump into outgoing Towergate chief executive Andy Homer at Blackfriars station. He’s off to someone’s leaving do. It won’t be long till he’s having his own. Perhaps that’s why he looks so cheerful!

Tuesday

All hands on deck for press day. A few years ago, the market went quiet in the summer. How times have changed …