Analysis

ETrading simplicity will drive next wave of digital growth – Polaris UK

2025-07-08T06:00:00

Simon bloomfield Polaris 2024

Simon Bloomfield, head of Imarket at Polaris UK, provides his detailed takeaways and analysis on Insurance Times’ Five Star Rating Report: eTrading 2025, which was published in May this year

The survey of UK general insurance (UKGI) brokers which underpins Insurance Times’ annual Five Star Rating Report: eTrading – which this year polled 750 brokers between January and March 2025 – is the largest and most credible pulse check on how UKGI brokers are engaging with digital trading.

The findings from this year’s survey, which were published in May 2025, tell a clear story – that brokers are demanding smarter, broader and more connected digital trading tools.

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