PAS provider starts search for proof of concept participant to kickstart digital distribution

Go-Insur, the policy administration system (PAS) delivered by digital agency Pancentric Digital, has teamed up with Insurance Times to launch its second ‘Ready, Steady, Go-Insur’ proof of concept competition, offering one insurance business the opportunity to tap into digital distribution at a reduced cost.

Primarily targeted at UK general insurance MGAs, the proof of concept initiative – which is worth around £14,000 – will see the chosen recipient bring one of its existing products to market digitally via a quote and bind route on Go-Insur’s platform, with the technology provider offering a chunky discount on its usual prices.

As part of the proof of concept offer, Go-Insur will provide a sponsored set up of quote and bind functionality on its PAS platform – typically worth £5,000 – as well as give a 30% discount on the first 12 months of a Go-Insur platform licence.

At the end of the proof of concept’s 12-month duration, or when the participating firm trades £500,000 of gross written premium through Go-Insur, the chosen company can purchase a full licence from the technology vendor, or terminate the service.

Go-Insur wants to use this initiative to demonstrate the value of digital transformation, showcasing the speed with which products can be successfully brought to market and access different distribution channels.

Open for applications

Firms that want to apply to Ready, Steady, Go-Insur for 2025 can do so online by 30 November 2025, via Go-Insur’s website.

To be considered for the proof of concept, applicants must have capacity for their proposed product for 12 months, the business must have been trading for 12 months and the firm must be a new client to Go-Insur.

In terms of timings for the proof of concept initiative, risk rated questions must be supplied by year-end, with the chosen product going live in Q1 2026. The digitalisation journey will be covered by Insurance Times.

Simon Fenn, director at Go-Insur, said: “We’re on a mission to help the rank and file of insurance businesses embrace the benefits of eTrading, especially around improved sales distribution and more efficient back office operations.

“This latest digital proof of concept offer in partnership with Insurance Times gives an insurance business the opportunity to set up and digitally trade pretty much any risk product for 12 months at a significantly reduced cost, with the full support of our highly experienced and award winning Go-Insur PAS team.

“I’m delighted to say this is the second year Go-Insur has run a digital proof of concept offer with Insurance Times.”